Have you ever had to pick a tagline for a company before? Let me tell you that it is no easy task.

Before Pre K Scholars was started, I didn’t even know what a tagline was. You can imagine my perplexity when I was asked to try and come up with one…I first had to understand its purpose. By definition, a tagline is a reiterated phrase identified with an individual, group or product: a slogan.

But it’s not that simple—there are rules as to what makes a particular tagline better than others. In digging deeper I learned that a really good tagline conveys a company’s benefit with personality and attitude; a good tagline is memorable and a tagline should be kept as short as possible. With those criteria in mind, we set off to find a tagline for our Kindergarten Preparation Program, and came up with several:

• “we prepare children for kindergarten”
• “we make learning fun for all”

Words and phrases like “creative,” “integrated,” and “make school seem like play” were all tossed around…but not quite what we were looking for.

Let’s switch gears for a moment; there is a shift happening in education. We are realizing that education needs to promote more than mere linear thinking—we need to promote critical thinking, we need our children of today to be creative problem solvers. One YouTube video states, “We are currently preparing students for jobs that don’t yet exist and that we need to be preparing them for problems that we don’t even know yet exist.” These are loaded statements, but it is clear that our children need to have an education that will prepare them for what life will hold in this century. They need a curriculum that is flexible, creative, challenging and complex. They need an education that will address the whole child. One that is interdisciplinary and integrated rather than linear and compartmentalized. An education that is limitless in inquiry.

We feel our company shares these same values in the latest trends in education. We aim to lay the foundation for creative problem solving, the promotion of higher levels of thinking and integrating the basic skills across the curriculum while keeping it creative and fun for so many preschoolers! This is an important selling point for us, but how do you sum all of that up into a concise tagline?

It wasn’t easy, but here’s what we came up with: Pre K Scholars: Preparing Children for 21st Century Learning

What do you think?